Intellectual property refers to the creations of the mind, such as inventions, literary and artistic works, designs, symbols, names, and images in commerce. Kosovo has undergone an imperative development regarding the music and film industry, fashion industry and Kosovar singers, filmmakers and fashion designers are well known among the worldwide alike industries. Kosovo not only…
Recently, many companies in Kosovo have started selling products under packaging and brand names of their own choosing, commonly known as “private labels.” This business model offers numerous advantages by creating independence from manufacturers and strengthening companies’ market positions. Private labels help companies maintain control over their brands and customer relationships, building customer loyalty and…